A true pioneer with boundless creativity, Silvia Tcherassi’s career and vision set a lot of precedents and marked a lot of firsts for design in Latin America. As the first Latin designer invited to present her collection in the Milan and Paris Fashion Weeks, she redefined luxury fashion under her own terms, putting forth a fresh vision that was entirely hers. “I was intent on creating a brand that although made in Latin America, would have international presence and prestige,” the designer has stated. An interior designer by trade, Silvia’s concept of effortless elegance has evolved through the years while staying true to its essence. “When it comes to interiors and fashion, I have the same outlook: Achieving that perfect balance between colors, proportions and textures, while highlighting contrasts and of course, a considerable attention to detail. When you have a clear, defined vision and style, you can easily apply it to different fields.” As Creative Director of the brand, Silvia is the epicenter of the Tcherassi universe, which has explored other territories such as home and hospitality.
