INSIDE THE BRAND

A true trailblazer, innovator and trendsetter, Silvia Tcherassi is one of the leading figures in fashion. She has been awarded one of France’s highest honors –the Officier de L'Ordre Arts et Lettres (Officer of the Order of Arts and Letters), a distinction bestowed on leaders of the international arts community for their “contribution and commitment to cultural service.” She took one more step in her creative development opening the first Tcherassi Hotel + Spa in Cartagena de Indias, Colombia in 2009. Both Condé Nast Traveler and Travel + Leisure have deemed her luxury Cartagena hotel as one of the best in the world and Vogue regarded it as “the chicest spot for the fashionable flock”.

The pioneer of the Latin flair—according to WWD—was born in Colombia, on the shores of the Caribbean. Tcherassi began her career as an interior designer, but the search for new artistic expressions led her into fashion. Her creations have been presented during the official calendar of Paris and Milano fashion weeks invited as a special guest by their organizers. "Silvia Tcherassi" collections are available worldwide through her own namesake 15 stores situated in prime locations across Europe, North America and South America, historic department stores, some of the most famous multi-brand boutiques and premier online luxury fashion retailers.

Tcherassi is the author of the book “Elegancia sin Esfuerzo” (Effortless Elegance) published by Random House about her style approach, from fashion to hospitality.