The Sofia takes over Palm Beach

A true Floridian landmark, the iconic Colony Hotel holds a special place in our brand’s history, having served as the location to one of our most memorable lookbooks. Most recently, we gathered with old and new friends in support of The Boy’s Club of New York (BCNY), an organization dedicated to empowering young men through education and enrichment programs. 

The luncheon, held in the hotel’s ballroom, featured a conversation between author and interior designer Michael Smith and Kristina O’Neill, Editor-in-Chief of Sotheby’s Magazine. They discussed emerging trends in design, as well as O’Neill’s personal experiences working with private clients and historical landmarks.

The brand sponsored the philanthropic event and provided an exclusive first look at the sophomore release of our Sofia Bag, available in two striking shades—rouge and kelly green—in its coveted mini version.