About the designer
A true trailblazer, innovator and trendsetter, Silvia Tcherassi is one of the leading figures in fashion. She has been awarded one of France’s highest honors –the Officier de L'Ordre Arts et Lettres (Officer of the Order of Arts and Letters), a distinction bestowed on leaders of the international arts community for their “contribution and commitment to cultural service.”
The pioneer of the Latin flair—according to WWD—was born in Colombia, on the shores of the Caribbean. Tcherassi began her career as an interior designer, but the search for new artistic expressions led her into fashion. Her creations have been presented during the official calendar of Paris and Milano fashion weeks invited as a special guest by their organizers. "Silvia Tcherassi" collections are available worldwide through her own namesake 15 stores situated in prime locations across Europe, North America and South America, historic department stores, some of the most famous multi-brand boutiques and premier online luxury fashion retailers.
She is also the founder and creative director of the brand extension Tcherassi Hotels focused in the conceptual development of hospitality and real estate projects. Her debut property Tcherassi Hotel + Spa in Cartagena de Indias, Colombia was selected by Condé Nast Traveler and Travel + Leisure as one of the best in the world.
Tcherassi is the author of the book "Elegancia sin Esfuerzo" (Effortless Elegance) published by Random House about her style approach, from fashion to hospitality.
The brand
“When your brand has a strong foundation and a clear vision, you can translate it to different fields in a very consistent way. My responsibility as founder and chief creative officer is to keep this vision relevant, cohesive and articulate.”
They talk about the brand