The Center for Italian Modern Art in New York City became the setting for the official presentation of our Resort 2024 collection earlier this week. Surrounded by a selection of classic Italian advertisement posters—some of which served as inspiration for the designer—the breathtaking pieces seized the limelight and showcased the brand’s intrinsic link to the arts once again.
"When I first got to this magical place: The Center for Italian Modern Art, I thought: I should present my next collection here. I have never thought of creating a collection that is not somehow related to art. Art is always related to fashion and not only in the specific details of a piece, but also in the atmosphere."
"This gallery is surrounded by posters that are directly related to our brand DNA and what we we are. We wanted to do something different. Many times we have a runway with models, but this time we wanted an exhibition that tied art and fashion. Each of these designs represents one of the images that is on the wall."
Friends of the brand gathered in this culturally rich museum to preview a fashion installation curated by Silvia Tcherassi herself.