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In The Spotlight: Begüm Kiroglu

In The Spotlight: Begüm Kiroglu

Drawing inspiration from antiques, Asian Arts and classical movies, Turkish jewelry designer Begüm Kiroglu has charmed and fascinated the world with her inventive, more-is-more designs that evoke nature and mysticism. Her line, Begum Khan, was born with a pair of cufflinks she created and gifted her brother—fast forward several years later, that thoughtful gift morphed into a full-fledged business. Today the Istanbul-based line is carried by some of the world’s top retailers. Read on to learn more about her creative universe and covetable style.

A woman in a black and red dress stands next to a table in a room with green walls and signage reading "BEGUM KHAN.
In the Cedrina dress at her flagship store in Istanbul. “Red silk and flowers made perfect sense,” shared Begum.

Color and nature play a key role in a lot of your pieces. How would you define your brand’s signature aesthetic and where do you find inspiration?

For me color, nature, fun, a sense of humor, elegance are everything. I get inspired from everything around me. I get inspired by music I listen to, or a woman sitting next to me when I’m in a restaurant, something I see in a museum, I really have open eyes, open ears, and an open heart. I have a colorful and exotic aesthetic—I think this is also why I love Silvia. We have a lot in common in our aesthetic. For me, a brand should be young and fun but elegant and timeless at the same time. Each design should be innovative and should have a sense of humor.

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During appointments in Paris Fashion Week.

We love your inclination towards prints, color and volume. What is your approach to getting dressed for an important event?

I love volume! I like to speak volume, paint in volume, dress in volume, I like to party in volume! And of course, prints & colors! When I’m getting dressed for an event, the most important matter is: what is the essence? A traditional black tie, a sexy party, or is it a ball gown situation? That’s very important. While I am getting in the mood for the event, I also want to express myself in a way I am comfortable. I always choose my dress very last minute. Literally sometimes last morning, last day, 2 hours before the events. Because my daily mood changes. When I put the dresses on, I must feel beautiful. One day I feel beautiful in one dress, sometimes I don’t feel it with the same dress. It is intuitive and spontaneous. But of course, I can be spontaneous because If I see a dress I love, even though I don’t have an event, I would buy it and keep it in my wardrobe and when it’s the time I would have few options to choose. And of course, it helps to have talented friends like Silvia.

A woman in a colorful gown sits on the edge of a pool, with lush greenery and stone steps in the background.

How did you first come to meet the ST brand and what attracted you to it?

I first met Silvia in Paris at a fashion week party when I was with Edgardo and Ricardo from Aquazzura, they introduced me. First of all, she is a Venus. She is a huge center of sweetness and strength at the same time. She is so elegant and so fun. It is difficult not to get attracted to her. And after I met her, I discovered her brand and it all made sense why the brand is so beautiful.

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